In the latest of a host of big announcements made recently, Playtech unveiled today an agreement with online gambling powerhouse Mansion Group that will see the gambling software provider launch its digital sportsbook with the operator’s flagship brand Casino.com.
This latest agreement builds on a long-term relationship between Playtech and Mansion. Early this year, the two companies announced a five-year extension of their alliance.
As part of the partnership, Mansion will be able to add Playtech’s online sportsbook solution and thus expand the casino-style offering available on Casino.com.
In addition, Mansion’s flagship brand will go live with the major provider’s Virtual Sports offering which features some of the world’s most popular ball and racing sports.
A second phase of the sportsbook launch will include the integration of the product on MansionCasino, Mansion’s other major casino brand. That second phase is expected to take place later this year.
Delighted to Continue to Support Mansion
Commenting on their agreement with Mansion, Playtech Chief Operating Officer Shimon Akad said that they are delighted to be able to continue to support the online gambling group in its position as market leaders.
Mr. Akad went on that the launch of their sportsbook with Casino.com is a further step in the evolution of their long-standing partnership and that they are excited to play a part in the operator’s growth.
The Playtech official also noted that the gambling software supplier can support Mansion in delivering “an even more personalized, responsible player experience, and look forward to seeing continued success across markets in the coming years.”
Mansion CEO Karel Manasco added that they are excited to grow their partnership with Playtech and that the latter’s “proven expertise” enables the online gambling operator to provide players wih the “ultimate experience.”
According to the Mansion boss, the integration of Playtech’s digital sportsbook solution will provide their customers with “a seamless, multi-gaming platform; the very best in online gaming, all under one roof.”
US Expansion for Playtech
Earlier this week, Playtech celebrated a “major milestone” as it was granted regulatory approval by the New Jersey Division of Gaming Enforcement to provide its online casino product in the state’s regulated iGaming market.
The gambling software provider will first launch its product with bet365 and its local partner Hard Rock Hotel & Casino Atlantic City. Playtech said it expects to launch with more locally licensed operators in the near future and that it has started the licensing process in other regulated US jurisdictions.
The company’s CEO, Mor Weizer, said that the US is a “highly strategic” market for them and that they see significant demand for the full breadth of their product offering.
Mr. Weizer also revealed that they will initially launch their online casino product in the Garden State and will over time increase their products available there to include its Sports, platform, and Live Casino solutions.
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