Casino games supplier Kalamba Games has signed a new distribution deal to increase the reach of its content and access wider gambling audiences.
The company announced earlier this week that it has partnered with iGaming platform provider SoftGamings to supply its titles. This new partnership comes as part of Kalamba’s global growth strategy.
Under the terms of the recently signed deal, Kalamba will provide its new partner with access to its hit titles such as Blazing Bull, Miami Bonus Wheel, and Sky Hunter as well as to newly released Griffin’s Quest, among others.
Kalamba Games was founded in 2016 by a team of iGaming industry veterans with experience in both the B2B and B2C sectors. The company has offices in Malta and a game development studio in Krakow, Poland. It specializes in the development and provision of both real-money and social casino games.
As for its new partner, SoftGamings, it is a leading B2B online casino platform provider and gaming systems aggregator with more than 12 years of experience in the industry. Aside from the aggregated content and related solutions from third-party partners, SoftGamings also offers its own creative tools, including white label, turnkey, self-service, and bitcoin platform solutions as well as a standalone bonus system feature, a sportsbook solution, Live Bundle, Slots Bundle, and more.
New Partnership Displays Market Enthusiasm for Kalamba Content
Commenting on their new distribution deal, Kalamba Chief Commercial Officer Giles Lucas said that 2020 has surpassed their expectations so far and that their partnership with SoftGamings once again displays “the market enthusiasm for Kalamba’s content and the customer demand for innovation, quality, and games.”
Mr. Lucas went on to say that they are confident their alliance with SoftGamings will “drive growth and innovation” for both companies and will offer an “extended platform to deliver engaging games and solutions to our fans across the globe.”
SoftGamings Director of Partnerships Irina Sazonova added that Kalamba is “clearly emerging as a supplier to watch” and that it has consistently been building high quality content that they are delighted to be able to include on their platform.
Ms. Sazonova also praised their new partner for its “great feature sets and mechanics, a pleasing UX” and games that are always supported by “great looking lobby icons.” All this combined makes SoftGamings very excited to work with Kalamba, the platform provider’s official further noted.
News about SoftGamings’ partnership with Kalamba emerge a couple of weeks after the platform provider announced a similar deal with Stakelogic. The alliance would see SoftGamings gain access to a suite of Stakelogic online slots to supply these to multiple online gambling operators.
It should also be noted that SoftGamings last month obtained a B2B license from the Malta Gaming Authority in a bid to further bolster its reach to multiple territories.
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