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or the 17th time, the most valuable Austrian brand corporations were ranked on July 1 as part of the Austrian Brand Value Study 2020. For the first time, Novomatic took second place in this prestigious ranking by the European Brand Institute (EBI), closely behind Red Bull and ahead of the B2C brand Swarovski.
As Europe’s largest gaming technology group, with 30,000 employees and activities in over 70 countries, Novomatic stands out with continuous brand value and innovation focus, as illustrated by its 4,700 registered IP rights. The brand’s value has increased by +3.3% to EUR 3.545 billion, which confirms the Group’s dedicated two-brand strategy with the brands Novomatic in the B2B segment and Admiral for the B2C activities.
This latest recognition adds to prestigious international awards such as the Global Gaming Award 2020 for the “Casino Supplier of the Year” and the British Casino Award 2020 for the “Best UK Slot Machine”, as well as countless international certifications and accolades in regulated gaming markets.
The Austrian Brand Value Study 2020 determined, from the “trend-TOP500 of the companies with the highest turnover in Austria” as of June 2020, those domestic corporate brands that are more than 45% Austrian-owned and whose brand value was evaluated according to the current international ISO 10668 and ÖNORM A 6800 standards. The analyses were carried out on the basis of over 180 Austrian brand corporations in 16 industry segments. Of these, the TOP 10 were recognized at the presentation.