Online casino content provider Pragmatic Play has landed a content supply deal with digital gambling operator 888 Holdings to supply a host of its products to its new partner’s 888casino brand.
Under the terms of a recent agreement between the two companies, Pragmatic Play will provide 888casino with access to its fast growing portfolio of live casino titles.
The casino site will thus be able to add a host of land-based casino favorites such as Baccarat, Blackjack, and Roulette as well as Pragmatic Play’s speed variants as well as a suite of upcoming new products in the pipeline.
In addition, 888casino will gain access to Pragmatic Play’s slots catalog, including recent hit Pyramid King.
The addition of Pragmatic Play live casino and slots content is set to further enhance 888casino’s existing offering and serve as “an important foundation” for future collaboration between the provider and the online casino operator.
888casino has transitioned to Pragmatic Play’s native API which means that its players will now have direct access to the content supplier’s slots portfolio.
Pragmatic Play is the latest of a host providers 888 has teamed up with in recent weeks to boost its casino offering. Last week, the company announced a content supply deal with ORYX Gaming in a move that will provide the operator with access to more than 10,000 gaming titles from leading industry providers aggregated on ORYX’s ORYX Hub.
888casino has also recently aligned with Leap Gaming, Playzido, Authentic Gaming, and Red Tiger, among others.
Thrilled to Add “Impressive” Multi-Product Portfolio
Commenting on taking their casino and slots products live with 888, Pragmatic Play Chief Commercial Officer Melissa Summerfield said that 888casino is one of the most exciting operators in the market and that they are delighted to be able to launch their hit titles with their new partner through direct integration.
Ms. Summerfield went on to say that their recent deal with 888 comes as another step in their journey and their strategy to effectively collaborate with leading operators in regulated territories across the globe.
Guy Cohen, SVP of B2C at 888, praised Pragmatic Play for its impressive multi-product portfolio and said that they are thrilled to be launching content by the provider through direct integration.
Mr. Cohen added that their partnership with Pragmatic Play comes as another boost to the “wealth of content” their 888casino operation is offering to its players and that they are “particularly excited to further strengthen the live casino experience on offer for our players.”
Aside from live casino and slots, Pragmatic Play’s multi-vertical offering includes bingo products. As already mentioned, the company’s entire gaming portfolio is available through a single API integration.
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