Online casino content and platform provider Push Gaming has embarked on a new Scandinavian adventure with a recent deal with gambling technology giant IGT that will see it roll out its games with Norsk Tipping.
Norsk Tipping is a state-run online gaming operator and is Norway’s only entity that is authorized to provide online casino-style games.
Push Gaming’s recent deal with IGT will further enhance the fast-growing supplier’s presence in the lucrative Nordic markets.
Under the terms of the new agreement, IGT, using its seamless content aggregation technology, has successfully integrated a selection of Push Gaming content to its PlayCommand platform product suite.
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The integration will enable Push Gaming to roll out its games with Norsk Tipping. The launch is set to take place later this month. The Norwegian operator and its players will gain access to hit Push Gaming titles Joker Troupe, Jammin’ Jars, Razor Shark, and Wild Swarm upon the initial launch. Norsk Tipping will be adding more content from the supplier via IGT’s technology throughout the year.
The recently penned deal has seen Push Gaming join a select group of major casino suppliers to be delivering content to Norsk Tipping through IGT, with NetEnt and Elk Studios being few of the others that are part of said group.
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IGT Partnership Boosts Regulated Expansion
Commenting on teaming up with IGT, Push Gaming Head of Sales Fiona Hickey said that launching their content in dynamic new markets and growing their global audience is what they have been striving for.
Ms. Hickey went on that it is fantastic to have partnered with IGT and to be able to continue to expand their presence in regulated markets worldwide.
Enrico Drago, IGT PlayDigital Senior Vice President, added that “by leveraging the seamless content aggregation technology within our IGT PlayCommand platform product suite”, they have successfully added Push Gaming’s content to their growing stable of titles for Norsk Tipping.
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Mr. Drago also noted that their deal with Push Gaming has further supported their goal of “delivering unrivaled gaming experiences that engage players.”
News about Push Gaming’s latest deal come on the heels of the supplier’s recent announcement that it has partnered UK land-based and digital casino group The Rank Group. Under that earlier deal, Push Gaming will provide the major operator’s online business with access to its content. Rank Group-operated websites in the UK and several other regulated markets will thus be able to enrich their offering with hit gaming titles from the supplier.
Push Gaming announced earlier this year similar supply deals with the likes of William Hill and GVC, among other tier-one gambling operators, as part of its strategy to grow its client base, player audience, and regulated footprint.
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