Provider of content for the iGaming industry Pragmatic Play has partnered fast-growing Israel-based casino games aggregator GrooveGaming to further grow the audience its products are available to.
Under the terms of a recently signed agreement between the two companies, Pragmatic Play will integrate a selection of its online slots and live casino products with GrooveGaming.
The games that the aggregator and its clients will soon gain access to include hit Pragmatic Play slots such as The Dog House Megaways and recent releases Emerald King and Wild Walker as well as a plethora of the content supplier’s live casino titles, including Baccarat, Blackjack, and different language versions of Roulette.
Pragmatic Play is best known for crafting online slots games. But since last year, the company has been diversifying its portfolio with live casino and bingo content to expand its presence across multiple verticals. Its games library includes more than 200 proprietary games that are available in multiple currencies and multiple languages.
The company releases five new slots titles every month with plans for further boost production.
Pragmatic Play’s deal with GrooveGaming is the second one announced by the supplier this week. Earlier this week, it revealed that its entire slots portfolio is set to go live across Genesis Global’s online casino brands.
Eager to See How Pragmatic Play Games Perform with GrooveGaming Clients
Commenting on their partnership with GrooveGaming, Lena Yasir, Vice President of Pragmatic Play, said that the content maker never stops looking for premium partners that can put their varied content in front of wider audiences and that GrooveGaming is capable of doing exactly that.
Ms. Yasir went on to say that GrooveGaming’s clients and their players will “find some of the best slots and live casino titles available through the platform and we’re eager to see how they perform.”
Yahale Meltzer, COO at GrooveGaming, said that bringing one more content provider “as successful as Pragmatic Play is a testament to the quality of our casino offering” and that this partnership will allow the content aggregator to better service its clients with bespoke content for their specific needs.
The GrooveGaming official added that live casino has seen tremendous success in recent months as players had to stay home and they expect Pragmatic Play’s live casino titles to be a “major sell-in” to operators.
GrooveGaming’s platform currently features more than 5,000 games, including slots, table games, live casino titles, and poker, that online gambling operators can access via easy and seamless integration to enhance player engagement and boost revenue.
Follow us on Facebook and Twitter to stay up to date on the day’s top casino news stories