Greentube, a game development division of NOVOMATIC Interactive, is set to enter the lucrative US online casino space thanks to a recently unveiled partnership with Golden Nugget Online Gaming (GNOG).
New Jersey will be the first regulated state that Greentube will launch its content into to make its first foray in the fast-growing US market.
Top performing titles from the studio’s ever-expanding portfolio such as Diamond Cash: Mighty Elephant, Diamond Cash: Mighty Sevens, and Diamond Cash: Oasis Riches, among others, will be made available on GoldenNuggetCasino.com in the Garden State as part of this new deal.
Greentube’s partnership with GNOG marks an important milestone for the gaming content provider as it enables it to leverage its significant industry experience in Europe and expand across the pond by entering the growing number of states that legalize and regulate online casino-style gaming.
In a Wednesday press release announcing its latest strategic alliance, the company further noted that joining forces with Golden Nugget is an extremely important step for it as it makes it well-positioned for future growth opportunities in regulated states.
Greentube is in the process of completing more deals across a number of US territories as part of its strategy for expansion across North America, it also became known.
A Market Offering Unparalleled Potential
Of their latest big announcement, Greentube CFO/CGO Michael Bauer said that the US market presents unparalleled potential and is a key territory for them going forward as more and more states regulate online casino games.
Mr. Bauer went on to note that “finally making our debut in New Jersey is a huge achievement for us” and that they are thrilled to link up with a renowned operator and introduce their content to GNOG’s players in the state.
The Greentube official also revealed that the company next looks to go live in Michigan and Pennsylvania.
Golden Nugget Online Gaming Vice President Warren Steven said that their new partner is a supplier with a “great track-record in Europe, having developed blue-chip titles, as well as innovative new games, that have proven longevity in numerous markets.”
He added that this new deal will significantly enhance their existing iGaming offering with premium content and that they are excited to be the first US operator to provide its players with access to the Greentube portfolio.
New Jersey is the latest new market Greentube is entering as part of its international expansion effort. Last month, the company debuted its content in Ukraine’s newly regulated space through a partnership with locally licensed brand First Casino.
Source: Greentube signs milestone agreement with Golden Nugget Online Gaming to enter US, Greentube Newsroom, September 15, 2021