Pragmatic Play expands in LatAm through multi-product deal with Winonfire

Industry

iGaming content provider Pragmatic Play is partnering with Costa Rica-headquartered operator Winonfire in a move expected to further expand the company’s LatAm presence. Resulting from the deal, multiple verticals have now gone live with Winonfire.

“Pragmatic Play has strengthened its position in the burgeoning LatAm region,” states a press release. The supplier’s Live Casino, Virtual Sports and Slots estates are now available to Winonfire’s players.

Due to the new agreement, Winonfire’s games offering has now been enhanced. The operator will now be able to offer some of Pragmatic Play’s most popular and latest titles, including recent Crystal Caverns Megaways, and the  John Hunter series.

Live Casino fans will be able to play game show-inspired Mega Wheel, as well as classic experiences such as Baccarat and Roulette. Meanwhile, the operator’s Virtual Sports output will benefit from the addition of the latest football, horse racing and greyhound recreations, describes a press statement.

“Having our content live with Winonfire is yet another coup for us in Latin America,” Victor Arias, VP of Latin American Operations at Pragmatic Play, said. “Ensuring that our portfolio continues to be available via the leading outlets there is a key part of our ambitions.”

“Pragmatic Play’s range of games are very popular in the markets we operate in and we’re delighted to be able to include them on our brand’s platform,” added Ronald Meoño, CMO at Winonfire. “It’s vital we provide our players with the latest high-quality titles and this deal provides us with that ability.”

Pragmatic Play has seen considerable growth in the region as of late, which the provider says further signals “its intentions to remain at the fore of the vibrant region.” The latest announcement builds upon other several deals with operators in LatAm, including MarjoSports, Playbonds and Dotworkers.

Earlier this month, the provider’s content went live in Buenos Aires, Argentina, following legal market launch. The business took selected slots titles live across Argentina’s capital city, following the authorization of LOTBA. The selection includes the award winner Gates of Olympus, Sweet Bonanza, Wolf Gold, and multiple entries from the John Hunter series.

The provider recently received industry recognition in the form of an award at SBC Latinoamerica and two ‘Game of the Year’ awards at the Gaming Intelligence Latin America Awards and the EGR Operator Awards for its title Gates of Olympus.

The company said the Argentinian market holds ‘endless potential’ for the rollout of Pragmatic Play’s award-winning slot titles thanks to the rich culture of land-based casinos in Latin America.

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