Bet365 signs new sponsorship deal to support UK greyhound racing

Industry

Bet365 announced Friday it has agreed to a significant sponsorship deal to support UK greyhound racing with a range of competitions across the 2022 schedule.

The sponsorship will support and promote greyhound racing and is a first for bet365 in the sport. Returning and newly created competitions will showcase the re-opening of Oxford Greyhound stadium and see additional major open race events feature at Towcester.

The sponsorship is set to cover four major Category competitions and coverage will feature on SIS and direct to home audience through Racing Post Greyhound TV (RPGTV). Each competition will be for 48-runners with the winners walking away with a £10,000 ($13,000) first prize.

Nathan Corden, representative on behalf of the tracks, said: “It is fantastic news for everyone involved in greyhound racing that bet365 have decided to expand their sponsorship portfolio into greyhound racing, and we are delighted that they have chosen Towcester and Oxford to partner with.  They have committed to four Category 1 events with the bet365 Empress Stakes in September and bet365 Puppy Oaks in November headlining the action at Towcester. bet365 will also champion the return of big-time racing at the eagerly anticipated reopening of Oxford stadium in the second half of 2022 with new competitions including a new 6-bend bet365 Challenge Cup.”

A spokesperson for bet365, added: “We are delighted to be able to support competitions across UK greyhound racing and we are confident that our customers around the world will enjoy the top-quality racing and betting opportunities as a result of our long-term commitment. Greyhound racing is integral to our product offering and this sponsorship showcases the commitment we have to the sport as well as the tracks and the people involved.”

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