Pragmatic Play expands LatAm presence through multi-vertical deal with MiCasino.com

Industry

iGaming content provider Pragmatic Play announced Monday it is expanding its Latin America presence through its latest deal with online casino operator MiCasino.com. Customers of the brand will gain access to three of the company’s verticals including its slots library, which will see the delivery of recent titles such as Fortune of Giza and Zombie Carnival, along with fan favorites including Gates of Olympus. 

Additionally, Pragmatic Play will provide MiCasino.com with its portfolio of Live Casino content, including the game show-inspired Sweet Bonanza CandyLand, along with more traditional games such as Roulette and Blackjack.

The operator will also receive Pragmatic Play’s Virtual Sports collection that will allow its customers to bet on 3D virtual representations of sporting events in between real events. This will include a version of formula one in Force 1; football in the Penalty Shootout title; and horse racing in the recently released Steeplechase. 

MiCasino.com operates across the Latin American market, a territory Pragmatic Play describes as a “key” one for its plans, having grown its presence to become a major provider in the burgeoning region.


Pragmatic Play's Victor Arias

Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “We are pleased to begin working with MiCasino.com and providing them three of our leading verticals simultaneously. MiCasino.com’s market position in supplying multiple regions within Latin America is a great opportunity for us to expand our player base across the continent.”

Max García at MiCasino.com added: “Providing the highest quality of entertainment along with the widest variety of titles available underpins our goals as a casino and this latest partnership with Pragmatic Play will allow us to bring an incredible depth of content to our customers.”

“The titles they produce are at the cutting edge of innovation and are popular across the globe,” García further stated. “We are excited to see our player’s reactions to all three of these verticals moving forward.”

The deal follows other recent LatAm-oriented deals for Pragmatic Play. Last week, the company expanded its footprint in Argentina via a new slots and Live Casino deal with operator GuazuBet.

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