Following a recent capital raise, Oddin.gg announced Thursday a major addition to its senior team with the hire of Juana Bischoff as Senior Business Development Manager. It follows the appointment of Mark Balch as Director of Strategy the prior week.
The appointments come as the company looks to expand its product suite by transitioning to an end-to-end esports betting ecosystem “to become a one-stop shop for everything related to esports betting.”
Bischoff will be essential in building upon the relationships that Oddin.gg has been creating with its growing network of partners, a press release explains. She has a 12-year track record in sales, leading business growth by acquiring and developing global key clients.
Before joining Oddin.gg, she played a critical role in sales at Bayes Esports, the company says. Her “entrepreneurial mindset, strategic thinking and commitment to finding the best solutions for clients” are expected to accelerate revenue growth while strengthening the relationships with partners of Oddin.gg globally, the business wrote.
Bischoff said: “Collaborating closely with customers is always a key part of a successful relationship and my main approach. Understanding and providing the best solutions to support them in their strategic growth ambitions drives me every day. I’m thrilled to join the Oddin.gg team and contribute to the expansion of its best-in-class esports betting solutions.”
Meanwhile, Balch, former Sportradar Head of Esports and Bayes Esports VP of Products, will join Oddin.gg to work mostly on data partnerships, integrity solutions and product development. He brings nearly 20 years of betting experience and 7 years of successfully running esports betting services and negotiating data partnerships, Oddin.gg claims.
“I am very proud to be joining the Oddin.gg team. It is remarkable how much they have achieved and I am honored to be asked to help shape the future of the company on the topics that are close to me”, Balch stated. “Oddin.gg is positioned very well to become the standout leader and the Number 1 choice for those serious about esports betting products.”
Oddin.gg's Marek Suchar
Marek Suchar, Co-founder and Managing Director of Oddin.gg added: “There are very few people at the intersection of esports and betting who I respect as much as Mark. He brings a ton of expertise in products, relationships, and everything in between.”
According to Suchar, Balch will help the company “get to the next level in the areas dearest to our hearts” such as risk management, integrity and official data.
“Oddin.gg is already perceived as the top esports betting choice and we aspire to cement this position for the years to come,” he added. “To achieve that goal, we need the best in the market on board and Mark perfectly fits the bill.”
On Bischoff’s appointment, Oddin.gg’s Managing Director stated: “More and more operators and platforms are approaching us to learn more about the esports betting space and how they can benefit from it. Juana will be a valuable member of the team to help further educate the market on esports topics.”
“She will also build strong grassroots and mutually beneficial relationships within the industry for the years to come,” Suchar noted. “We are excited to have her on board.”