The Seneca Gaming Corporation announced on Wednesday that Monique Sebastian, a seasoned executive with over two decades of experience in the gaming industry, has joined the company as its new Executive Director of Entertainment.
In her role, Sebastian will oversee the live entertainment schedule for Seneca Gaming, managing artist bookings and performances across the Seneca Niagara Event Center, the Bear’s Den Showroom at Seneca Niagara Resort & Casino, and the Seneca Allegany Event Center at Seneca Allegany Resort & Casino.
Additionally, she will curate outdoor performances at both resorts and introduce “new experiences and events” to enhance the properties’ entertainment offerings.
“Monique is an inspiring, creative and innovative thinker, who will help elevate our overall entertainment offerings and experience to a new level,” stated Melissa Free, Seneca Gaming’s Chief Marketing Officer. “With Monique’s energy, vision, and proven experience, we are excited to maximize our offerings and to stand apart as the preeminent live entertainment destinations in our region.”
Sebastian was previously the Vice President of Entertainment and Entertainment Marketing at Foxwoods Resort Casino in Connecticut. Her responsibilities included artist bookings, marketing strategies, calendar management, and ticket operations for all shows and venues.
During her tenure at Foxwoods, Sebastian orchestrated the booking of renowned acts such as Kevin Hart, John Legend, Alicia Keys, Jerry Seinfeld, and others. She also spearheaded music festivals and held various leadership roles in the Entertainment department during her 20-year stint. Sebastian, a member of the Mashantucket Pequot Tribal Nation, graduated from Mercy University.
“I am delighted to be joining the incredible team at Seneca Gaming Corporation,” expressed Sebastian. “I am eager to elevate and achieve a dynamic and diverse entertainment program that brings together A-list performers and performances with cutting-edge concepts to deliver unforgettable experiences for our guests.”
Seneca Gaming Corporation, boasting three properties – Seneca Niagara Resort & Casino, Seneca Allegany Resort & Casino, and Seneca Buffalo Creek Casino, offers live entertainment throughout the year.
The Seneca Niagara Event Center and the Seneca Allegany Event Center, each accommodating up to 2,500 people, regularly showcase headline national music, comedy, live sports, and other performances. The Bear’s Den Showroom, a 440-seat theater nestled within Seneca Niagara Resort & Casino, stands as one of Western New York’s premier venues for live entertainment.
Moreover, these properties consistently host a comprehensive lineup of live local entertainment at their feature bars and lounges, offering guests a diverse range of entertainment experiences.
Over the years, the Seneca Resorts & Casinos venues have witnessed a star-studded lineup of performers including Miranda Lambert, Smokey Robinson, Martina McBride, Tim McGraw, Toby Keith, and an array of other renowned artists spanning various genres.