Relax Gaming (RG), one of the world’s top aggregators and creators of games for online casinos, has announced that it has finally managed to launch in the United States thanks to a partnership with BetMGM in New Jersey.
The company has obtained a vendor transactional waiver for New Jersey and that allowed it to form the partnership with BetMGM for the United States launch. The company will be known in the U.S. under a slightly different name, RLX Gaming, but its extensive offering of slot games remains unchanged. These will be made available to the customers of BetMGM in New Jersey, including hugely popular titles such as Epic Joker and The Great Pigsby.
The supplier is no stranger to North America, though, as it has managed to launch in Ontario, Canada’s most populous province, in 2022. Moreover, Relax has been one of the first providers to secure a license in Ontario once that market opened to private operators. The addition of New Jersey to the company’s roster of jurisdictions is regarded as a key step for further expansion in North America for Relax Gaming.
A Landmark Moment
Speaking about the New Jersey launch, Simon Hammon, Chief Executive Officer of both Relax Gaming and RLX Gaming, described it as “a landmark moment” for the company and added that it is the biggest launch to date for the supplier.
“BetMGM’s ethos perfectly aligns with our vision and we expect our partnership to truly flourish,” Simon Hammon added about the way he expects the collaboration with BetMGM to continue.
Oliver Bartlett, Vice-President of Gaming Product & Content at BetMGM, welcomed Relax Gaming into the United States market and declared that his company was “honored to be the first operator in the States” to benefit from the supplier’s “engaging portfolio of games.”
Relax Gaming is one of the most successful content providers in the iGaming industry, having secured multiple partnerships with top online casino operators from all around the world as well as several awards for its activity. The supplier has achieved high levels of success once it released the Money Train slot game, which then developed into a series which comprises five titles at the moment.
Source: “Relax Gaming gains transactional waiver in New Jersey and makes highly anticipated US debut in partnership with BetMGM“. Relax Gaming. December 11, 2023.