Playtech, the global supplier of games and technology for online casinos, has announced the completion of the first phase of its strategic partnership with Hard Rock Digital, the interactive gaming and sports betting division of Hard Rock International and Seminole Gaming.
The partnership was initially announced in March 2023, when Playtech revealed that it had agreed to pay 85 million dollars for a single-digit percentage stake in Hard Rock Digital. The purchase was part of a larger deal between the two sides, a deal which included the right for Hard Rock Digital to license a range of Playtech’s technology solutions and iGaming content.
Since that announcement, Playtech managed to deliver a whole range of games through the Hard Rock Bet platform in New Jersey, which is a proprietary brand of Hard Rock Digital. Among the content delivered we can find RNG slot games, table games and live dealer games as well. Moreover, Playtech developed several table games specifically for Hard Rock Bet, games which feature the operator’s brand.
Hard Rock Digital also licensed the technology solutions and iGaming content provided by Playtech, allowing customers to enjoy a wide range of entertaining and exciting casino games. This was true for the operator’s clients in New Jersey but also any future Hard Rock Bet iCasino markets in North America will have access to Playtech’s content.
Dedicated Blackjack Table Released
The announcement also revealed that the collaboration between the two sides led to the release of a dedicated blackjack table and that more such products will follow, “offering Hard Rock players a customized experience.” The two parties also underlined that this represents “just the beginning of a series of bespoke developments” that will be made because of this partnership.
Hard Rock Digital currently offers online and retail sports betting in Arizona, Florida, Indiana, Ohio, Tennessee, and Virginia, while its retail sports betting with an integrated online sportsbook and casino experience is available only in New Jersey. The operator plans to launch its brand in more American states in the future and to expand to other international markets in the coming years.
Jonathan Doubilet, VicePresident for U.S. Business Operations at Playtech, declared himself “delighted” to have reached the first milestone of the collaboration and said he was “excited about accelerating the growing partnership with Hard Rock Digital.”
Grant Williams, Senior Vice President at Hard Rock Digital, underlined that the first dedicated table built together with Playtech is a way to provide “legendary entertainment” to the operator’s players. “We’re thrilled to introduce Playtech’s offerings to our New Jersey Hard Rock Bet players and look forward to continuing to develop unique digital experiences together as we expand in the U.S. and international markets,” the Hard Rock Digital representative concluded.
Source: “Playtech and Hard Rock Digital Reach First Milestone Bringing RNG Slots, Table Games and Live Dealer Games to North America“. Playtech. February 6, 2024.