A few days ago, a new edition of BiS Sigma Americas was held in Sao Paulo, Brazil. END 2 END, a major developer of Bingo Multiplayer and Instant Lottery, had a space in the Transamerica Exhibition Center, achieving an “excellent balance” in its attendance, according to company officials.
As stated by the supplier, END 2 END arrived in Brazil with “a renewed offer of its Multiplayer Bingo platform, and a strong bet on instant lotteries.”
Alejandro Revich, CEO of the company, pointed out to Yogonet that they had “very interesting meetings” at the expo.
“The event was very large and very well attended. We had planned meetings with large operators and distributors interested in Brazil, but who are global. In addition, we saw a lot of interest from several local operators that want to enter bingo for the first time, as well as others that want to maintain their offer with technologies that expand them in the market,” explained the executive, highlighting that “now we are going to analyze the legal aspect of it because online bingo is not yet regulated in Brazil, but we see a great market to further develop our offer.”
Additionally, the company held “several meetings regarding our lottery solution”. “Some operators that are processing or have already processed lottery licenses in different Brazilian states were very interested in our product, and we are already integrating with two companies. Therefore, the outcome of our visit to Sao Paulo is more than positive.”
Considering that the company’s bingo product is multi-platform and omnichannel, do you think you maintain a competitive advantage, since today you can provide an online offer and tomorrow, with the potential legislation of the physical gambling, reach the same operator’s hall and integrate those two worlds into a single product?
Yes, absolutely. We are already doing this in other countries, like Mexico, for example.
I believe that Brazil is on its way to overcoming this legal issue, it has been doing it slowly but surely. And you have to keep in mind that in Brazil there are many bingo modalities…. I mean, today everybody is looking at the online side of the business, but Brazil has many bingo halls. And if they manage to regularize the situation of street games and point-of-sale games, we will have a technology that can combine everything at the same time.
Then we will be able to offer a completely hybrid offer, we can integrate online with physical casino and point-of-sale operations, all with the same technology and only limited by the needs of the operators.
Today Brazil has an “internal” bingo software offer, but when the process moves forward, it will require certified platforms that comply with certain regulations, as in any other regulated country. And this is where we are very solid.
As you all know, part of the company belongs to the Neogames group and, from now on, to the international giant Aristocrat, so we are part of a very large group at a global level, and that certainly puts us in the front line when it comes to growing in a market like the Brazilian one.