During the latest edition of BiS SiGMA America in Sao Paulo, the Yogonet team spoke exclusively with Gevorg Rushanyan, Manager of Digitain‘s sales team in Latin America.
During the interview, Rushanyan assured that as suppliers of sports betting and online gaming solutions, they were able to present their wide portfolio to the Brazilian public, and highlighted that in Brazil “operators today are looking for products that are not only profitable but also stable”.
What was the balance of your visit to BiS SiGMA America, and what is the importance of the Brazilian market for Digitain?
Participating in this event allows us to do two fundamental things: strengthen relationships with our current market partners and create new commercial and business relationships with key operators, which is part of our growth strategy.
In São Paulo, we were also able to showcase our star products, our sports betting products, our platform, and the benefits that these products provide.
Our native BetBuilder, 100% created by us, and our Sportsbook’s gamification features, which almost no one else offers in the market; together with our artificial intelligence technology, which helps the user experience to be customized on each page, were part of the showcase. Our goal has always been the same: to offer a premium product and obtain commercial relationships with premium clients.
And what does a premium operator look for in Brazil?
In Brazil, operators today are looking for products that, in addition to operating profitably, are stable. The market is in the process of development and is going step by step in terms of the complexity of the products that can be offered to players. So, at the moment we see that operators are looking for stable products that support large transaction volumes and are player-friendly.
What about the rest of Latin America?
In Latin America, we are looking to position ourselves strongly, exclusively in regulated markets. We want to position ourselves very strongly in Colombia, along with Mexico and Peru, which are already regulated. These are the key markets where we are looking to achieve a strong presence.