Yggdrasil has expanded its presence in the Spanish iGaming market through a strategic partnership with Paf Group to support the launch of SpeedyBet in Spain. This collaboration brings Yggdrasil’s renowned slot portfolio, including fan-favorites like Valley of the Gods 2, to SpeedyBet’s Spanish customer base, enhancing the operator’s casino offerings.
The partnership between Yggdrasil and Paf Group marks an important milestone for both companies, particularly as they aim to make a strong impression in Spain’s regulated gaming market. Paf Group, a well-established name in the Swedish market, acquired the Speedy brand in 2021, and its decision to launch SpeedyBet in Spain builds upon the company’s success with its Paf.es site in the country.
Jose Kadala, Commercial Director at Yggdrasil, highlighted the significance of the Spanish market for Yggdrasil’s growth strategy: “The Spanish market is a key growth area for us, and this collaboration allows us to deliver our engaging slots content to a new audience of players. We are confident that our games, including the popular Valley of the Gods 2, will be a hit with Spanish customers and help SpeedyBet establish itself as a leading operator in the market.”
Strengthening SpeedyBet’s Offering with Yggdrasil Content
Yggdrasil’s slot games, known for their innovation, captivating gameplay, and high production quality, are expected to provide an exciting boost to SpeedyBet’s launch in Spain. Paf Group’s decision to align with Yggdrasil underscores the operator’s commitment to delivering premium gaming experiences for its players.
Cristina Sebastian, Paf’s Country Manager for Spain, expressed her enthusiasm for the partnership, stating: “We’re excited to bring SpeedyBet to Spain with a strong portfolio of games from Yggdrasil. Yggdrasil’s reputation for high-quality slots aligns perfectly with our mission to provide a thrilling and entertaining experience for our players.”
A Strategic Move in Regulated Markets
Yggdrasil’s partnership with Paf Group is part of the company’s broader strategy to expand its reach across regulated markets in Europe. The company has already made significant strides in regions such as Switzerland, the Netherlands, and now Spain, where it has introduced its gaming content through similar strategic partnerships.
Paf Group’s decision to expand its presence in Spain with the launch of SpeedyBet comes as the company looks to replicate the success of its existing operations in the country. The Paf.es platform has already established a solid player base, and the introduction of SpeedyBet aims to build on that momentum by offering a faster, more dynamic gaming experience, powered by Yggdrasil’s top-tier content.
With 27 companies now operating 37 different licensed brands in Spain’s regulated online gaming market, competition is fierce. However, with Yggdrasil’s proven game portfolio and Paf’s expertise in delivering high-quality gaming experiences, SpeedyBet is well-positioned to carve out a prominent place in the Spanish market.