The European Gaming and Betting Association (EGBA) has officially welcomed LeoVegas Group as its newest member. This collaboration aims to advance safer gambling practices, promote responsible advertising, and ensure compliance with EU regulations, including anti-money laundering (AML) measures.
Enhancing Safer Gambling Across Europe
LeoVegas, a leader in the online gambling industry, will participate in EGBA’s working groups, contributing its expertise to initiatives that prioritize consumer protection and regulatory compliance. Carl Brincat, LeoVegas’ Director of Policy & Regulatory Affairs, commented:
“As a company committed to safer gambling and technological innovation, we look forward to contributing our expertise to EGBA’s important work. This partnership aligns perfectly with our vision of leading the way towards a sustainable and well-regulated gambling industry in Europe.”
This partnership also reinforces EGBA’s representation in the Nordic region, where LeoVegas has a strong market presence. By joining forces with EGBA, LeoVegas strengthens its position as a proponent of well-regulated online gambling markets that prioritize consumer safety and entertainment.
Expanding Global Operations
In 2024, LeoVegas made significant strides in its global expansion efforts. Notably, the company acquired Tipico’s US sportsbook platform, enabling it to control proprietary sportsbook technology and operate in international markets. Under the umbrella of its parent company, MGM Resorts International, this move reflects LeoVegas’ ambition to expand its influence beyond Europe.
Additionally, LeoVegas extended its collaboration with Playtech earlier this year, integrating platform technology into its Dutch operations and other European markets. These efforts underscore LeoVegas’ commitment to maintaining high standards of operational excellence and regulatory compliance across its growing portfolio.
EGBA Welcomes LeoVegas
Maarten Haijer, Secretary General of EGBA, expressed enthusiasm for the new partnership:
“We’re delighted to welcome LeoVegas Group to EGBA’s membership and pleased to close the year with another new member. As a leader in our industry and with strong Nordic market presence, LeoVegas Group brings valuable expertise to our association and will enhance our collective efforts to promote a well-regulated and sustainable gambling sector in Europe. We look forward to working closely with our new colleagues on our shared commitment to high industry standards.”
LeoVegas’ inclusion in EGBA not only boosts the association’s influence in the Nordics but also exemplifies its mission to create a safer, more sustainable online gambling ecosystem throughout Europe.
Source:
”European Gaming and Betting Association (EGBA)’s Post‘‘, LinkedIn, December 16, 2024.