The sports betting brand will have access to a full portfolio of NHL-controlled media assets
S
GHC Limited (Super Group) announced that Betway, its online sports betting brand, has entered into a multi-year U.S. partnership with the National Hockey League (NHL).
Under this new agreement, Betway becomes an Official Sports Betting Partner of the NHL and represents the brand’s first sports betting partnership with a North American professional sports league.
Neal Menashe, CEO of Super Group stated in a press release: “This deal strengthens our strategy to expand our global customer base by partnering with the biggest leagues in the most popular sports around the world. Tens of millions of viewers will see the Betway logo on the ice for these prestigious games as we make ourselves known to a new audience in the U.S. and beyond.”
“It’s an incredibly proud moment as we announce our first North American sports league partnership with the NHL. Starting with the Stanley Cup Playoffs, the Betway brand will receive major exposure to sports fans around the globe and that will continue at other NHL tentpole events throughout the calendar, which is hugely exciting for us,” said Anthony Werkman, CEO of Betway.
Keith Wachtel, NHL Chief Business Officer, and Senior Executive Vice President stated: “The Stanley Cup Playoffs is the most exciting two months in sports and delivers a tremendous opportunity for fan engagement on a global basis. With the sports betting category continuing to evolve at a rapid pace, we’re thrilled to launch our new partnership with Betway at this very exciting time of our season. Betway has a very aggressive growth strategy and is an ideal partner to engage with our avid fan base.”
The partnership provides Betway with rights to use NHL marks, logos, and official designations designed to help create authentic NHL fan and consumer marketing programs. Moreover, Betway will have access to a full portfolio of NHL-controlled media assets throughout the term of the partnership including custom digital, social, and email marketing campaigns focused on building brand awareness and driving new customer acquisition.