CT Interactive takes a look back and the past and where the online casino game developer is now with an eye on the future as it marks its 10th Anniversary.
The brand was created as the online arm of CT Gaming, then known by most as Casino Technologies – a well-established land-based gaming provider with over a dozen offices around the globe. The most recent area of operations formed in 2012 and the core company created a separate company in the CT Interactive brand.
Today the company supplies slots to more than 800 casinos according to a recent press release.
Reflecting on the 10 year anniversary, Lachezar Petrov, CEO at CT Interactive said: “I am grateful and humbled by my team’s success over the past years. We at CT Interactive are equally grateful to all of the people who supported us along the way. It is just the beginning of our path – our best days are ahead of us.” He added, “We have assembled a world-class team. It’s an exceptional place to work.”
Over 200 Games in 17 Regulated Jurisdictions
In the span of a mere decade the company has built its team to a staff of more than 50 employees providing a portfolio of over 200 games to operators in 17 regulated jurisdictions.
Some of the main enhancements and innovations the company has implemented to keep its customer base growing, satisfied, and coming back for more include a game portfolio dubbed, Free Spins, with a variety of slots and diverse mechanics augmented by interesting maths and graphics.
One element players become engaged with is the Hot Luck 3-Level Mystery Interactive Jackpot that includes an extra scatter level. It not only keeps existing customers playing but draws new traffic as well. The extra chances to win that it gives players gives operators “an excellent marketing technique for a higher level of entertainment,” the company said.
Once you’ve attracted a player, they have to stay engaged if an operator hopes to retain them for any considerable amount of time. The company explained, “They are a perfect way to encourage new sign-ups and increase player retention. Free Spins keep players happy and give them a reason to come back, building brand loyalty.”
Continued Growth in Parallel
While the land-based business had decades to explore new markets and establish relationships with customers on land, it is rarely a given that a product will also translate directly into online play in the same markets. In the last few years, CT Interactive has made a point of exploring and penetrating new markets for the brand as well as reaching into emerging markets that hold promise. For an in-depth review of the company including a more detailed history, please see here.
Petrov added: “The team is particularly proud that we’ve continued to stick to our core vision – accountability and trust – and as a result, we continue growing. We have developed a strong corporate culture that enables us to move on by creating products that meet our customers’ needs.”
“I take great pride in what we have been able to accomplish over the last decade. The significance of this milestone is for our clients and employees to believe the work we do is valuable. Importantly, it validates the business benefits of being customer-centric.”
Source: CT Interactive celebrates its 10th anniversary, Intergame Online, March 9, 2022