Caesars opens new betting lounge at iconic Indianapolis Motor Speedway ahead of GMR Grand Prix

Industry

The Indianapolis Motor Speedway will officially have its first betting lounge available to the public, opened by Caesars Entertainment. The venue is making its debut at Saturday’s GMR Grand Prix, and marks a key deal in the “Racing Capital of the World” in Indiana.

The Caesars Sportsbook Lounge is located at the Pagoda Plaza. Fans who download the Caesars Sportsbook app and make a first-time deposit of $20 will receive $106 in free bets along with entry into the lounge. App users inside the facility will have access to complimentary food and drink, live entertainment and racing games. 

Caesars Sportsbook will be a sponsor for all remaining IMS races in 2022. The Indianapolis Motor Speedway is the world’s oldest auto racing track, having opened in 1909, and also one of the most famous.

In an official press release, Indianapolis Motor Speedway President Doug Boles said: “We’re extremely excited about this partnership with Caesars and believe their on-site presence – which is a first for our storied facility – will give fans a new opportunity to engage with the on-track action at the Racing Capital of the World. This is another reason to look forward to an epic and historic Month of May at IMS.”

Eric Hession, co-president of Caesars Digital, added: “The Indianapolis Motor Speedway and the Indy 500 are iconic sports traditions in the Hoosier State. Partnering with such a historic speedway and its marquee events provides our customers with unique experiences through Caesars Rewards. This will be an impactful partnership for us that builds upon our commitment to the state of Indiana alongside the investments into our resorts and the communities they serve.”

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