Before we get into the meat of the topic, we want to establish several points. To begin with, all affiliate programmes listed above have been tested, and we have concluded that they are worthwhile. Moreover, the casinos they seek to promote are also legitimate, with the appropriate gambling licences.
Online Gambling Affiliates – What Are They?
Online gambling is an inherently competitive industry. There are hundreds of different operators competing for an ever more important pool of customers. So how do you get an edge in a space where your existence may not even get noticed by your target demographic? Marketing is the answer.
Online gambling sites engage in all manner of marketing strategies to bring in more clients. These include traditional and digital marketing, from running television ads to setting up a Facebook page to let your aunt know about the latest bingo bonus. However, the scale of the Internet is so vast that no single company can hope to cover all of it. So instead of attempting the impossible, operators outsource.
Affiliate programmes have long been an established practice to make your product known to more people. Basically, you create a system where third parties can receive benefits for bringing in more customers. It’s a bit like word of mouth but with an incentive structure. Online gambling sites took it to the next level by allowing affiliates to get a slice of the revenue from each client sent to the operator. Below, we will take a closer look at the different ways that online gambling affiliates can promote the operators.
Running Ads
Running ads on your website is a classic method of promoting a gambling business. You have no doubt seen some casino or sportsbook ads while browsing the Internet. These are, more often than not, ads placed by the affiliate rather than an algorithm.
Whenever a player clicks on an ad and signs up, the affiliate earns money for their efforts, which are not that significant in this case. Running gambling ads doesn’t require much from the affiliate. What’s more, they also tend to be quite irritating, especially when they cover half of your browser window. Pop-up ads also catch much hate from users, regardless of whether they are gambling-related or not.
Dedicated Gambling Platforms
Another more involved approach is to create a platform where you cover gambling-related topics. It’s a much more high-effort strategy that must be built from the ground up. Your website can cover any range of topics, from discussing the best casino sites in the UK to specific game reviews and general gambling guides. The sky’s the limit where your subject matter is concerned.
Of course, to do this, you need in-depth knowledge about the industry. Since this kind of website is focused on informing players, you need to be able to offer them high-quality content that is not immediately obvious. As you may have gathered already, bestcasinosites.net is precisely this kind of platform.
Types of Revenue for Gambling Affiliate Programmes
There are two different ways that gambling affiliates generate income. Both involve sending players to the UK’s top gambling sites, but there are different approaches to how affiliates make money. All gambling affiliate programmes offer at least one of the revenue methods listed below.
Revenue Share
Revenue share is arguably the most popular option that affiliates choose when creating their account. It stipulates that operators will share a percentage of the revenue generated by each client. The rate varies depending on the programme and your tier level, but it usually falls within the 20-50% range.
| ☑️ Advantages | ❌ Disadvantages |
|---|---|
| High Potential Profit | Somewhat Luck-Based |
| Long-Term Approach | Possible Negative Carryover |
| Large Revenue Share | Not Short-Term Friendly |
There are certain peculiarities with revenue sharing that we need to consider. For one, your potential winnings are based on the revenue generated by the player. Given the nature of online gambling, it could be a lot, but it could be nothing. There is a certain element of luck that we have to take into account.
Additionally, a large revenue build-up could be offset by a significant win by the player. This can effectively reduce your earnings to nothing. Moreover, some operators may even put your balance in the negative. This is not always the case, as many will simply limit the loss to a net-zero, but it’s been known to happen.
In short, revenue share gives you some insight into how a casino’s revenue stream looks day to day. Since you’re on the side of the operator, the odds are that you will be okay in the long term. The house edge puts you in a good position, assuming you have the patience to wait for the odds to kick in. Therefore, revenue share is the way to go if you want to promote sites with casino and sports betting products.
CPA – Cost Per Action
Cost Per Action is the alternative to revenue share, and it’s a straight-up acquisition cost. You get a set amount of money for each registered player and specific actions they perform. It is the low-risk approach to online gambling affiliate marketing. The particular sum of money depends on the programme and your tier level.
| ☑️ Advantages | ❌ Disadvantages |
|---|---|
| Quick Profit | Limited Profit Per Player |
| No Risk Factor | No Long-Term Profitability |
| Short-Term Earnings | Requires More Traffic to Your Platform |
Naturally, there are specific benefits and drawbacks to CPA. For one, your potential earnings are limited in their scope. There is an inherent cap on the amount of money you could generate per client. On the other hand, it’s a low-risk method of making a profit, since there is no risk factor, such as with revenue sharing. You don’t run the risk of having your earnings erased overnight, and you don’t have to rely on long-term strategies to earn.
CPA is a great approach for specific types of online gambling, where the revenue generated by the operator is not that significant. Online poker comes to mind since the rake is rarely a significant amount. It’s arguably better to take the money upfront rather than waiting for a slightly larger total over a protracted time period.
Of course, we also have to consider that this approach requires that you be able to consistently and regularly introduce new players to the operator. Since the profit per customer is limited on your end, you need a steady supply of visitors to your gambling affiliate platform. By contrast, scoring a couple of high rollers with a revenue sharing scheme could see you set for many years to come.
Gambling Affiliate Tips
Online gambling affiliate marketing is an established industry with thousands of participants on the Internet. While it is a tried and tested business practice, there are some factors that you need to look out for. After all, the world of online gambling is not always a safe place. So here are our tips about picking a gambling affiliate programme:
- Always go with legitimate gambling sites – It’s a good practice to promote only legitimate operators. If a gambling site is willing to cheat its players, it will cheat its affiliate partners also.
- Look at the revenue options – Consider the available options to generate revenue with the gambling affiliate programme. Revenue sharing is suitable for particular gambling products, while others might favour CPA.
- Check for exclusive affiliate bonuses – Some gambling sites have special bonuses that affiliates can use to promote the operator. This can bring in more visitors to your platform and increase your site’s traffic.
- See the available payment methods – Any gambling affiliate platform will offer withdrawals via several payment methods. Make sure that the list includes the services you prefer.
- Always read the terms and conditions – Whenever you’re getting into business with someone, it’s vital to know the terms of that business. Before signing up for an affiliate programme, read the T&Cs to know what you’re in for.
These are the most important points that we can list. As you get more involved in online gambling affiliate marketing, other factors will surely come up. At that point, it’s up to you to decide what is worth your while and what isn’t.
Popular Questions
If you have any questions about online gambling affiliate marketing, please check out the FAQ section below. We cover all important questions while also providing quick and convenient answers.