Gambling technology provider Playtech announced on Tuesday a strategic partnership with Dazn Bet, the sports betting venture from streaming giant Dazn that launched last year.
Under the multi-year deal, Playtech will provide a range of content for Dazn Bet customers, including casino random number generator games, table games, and live casino games.
The partnership has already gone live in the UK, with more markets to come this year, including expansions in Spain, Italy, Germany, and other global markets.
Shimon Akad, COO, Playtech: “At Playtech, we pride ourselves not only on retaining our longstanding industry partnerships but on building new ties and innovating with fresh, new, and exciting brands. We are delighted to be working with DAZN Bet, a disruptor on the scene. We look forward to building on this momentum and finding new ways to work together as part of this exciting deal”.
For his part, Mark Kemp, CEO of DAZN Bet, added: “I am delighted to partner with the team at Playtech, adding additional new industry-leading products to the brand and supporting our mission to create a new fun DAZN Bet sports betting experience.”
Dazn Bet was soft-launched in the UK in August 2022, just several months after details of the new venture were announced in partnership with betting and gaming supplier Pragmatic Group, parent of Pragmatic Solutions and Pragmatic Play.
“Looking ahead, Playtech and DAZN Bet will look to expand into more markets, bringing new and innovative content to an increasingly diversified consumer-base, and changing the way fans enjoy their favorite sports,” the parties said.