Soft2Bet’s gamification tech and product showcase draws notice at SBC Summit Barcelona

Industry

iGaming and sportsbook software supplier Soft2Bet said the company had a “comprehensive” presence at the recently concluded industry event SBC Summit Barcelona.

Held from September 19-21, the event featured industry leaders, panel discussions, and cutting-edge solutions where Soft2Bet’s redesigned and larger exhibition stand SB36 gathered attention from attendees and industry experts, the company said. The Malta-based firm showcased its comprehensive kit of solutions at the event, placing a particular emphasis on its gamification technology.

Besides the showcase of its tech solutions, Soft2Bet’s thought leadership was also actively present at the Summit’s key panel discussions.

Uri Poliavich, Soft2Bet’s CEO, participated in the SBC Leaders Summit on September 19th, which delved into the topic “Behind Closed Doors – Economics, Investment, and Regulation”.

The panel was moderated by Anton Kaszubowski, Managing Director, SBC Advisory Partners, and featured a set of speakers, including Pontus Lindvall (Betsson Group), Daniel Taylor (Flutter Entertainment), Paris Smith (Former CEO, Pinnacle), Gustaf Hagman (LeoVegas), and Joanne Whittaker (Betfred) along with Poliavich.

SBС and Rasmus Sojmark, CEO & Founder of SBC, put on a great annual event and for me it was a good personal experience interacting with industry CEO-peers,” Poliavich said, reflecting on the panel.

On September 20th, Lisa Isaksson, Soft2Bet’s Head of Regulatory and Compliance, was a speaker at a panel titled “Financial Risks and Rewards of Expanding into New Gambling Markets.”

“To be truly successful in new markets, we need to marry robust compliance frameworks with agile business strategies,” Isaksson noted.

Meanwhile, Soft2Bet’s team held several interviews, private meetings, and networking, laying the groundwork for upcoming partnerships and initiatives in the region.

The company also announced a collaboration with the Agenzia delle Dogane e dei Monopoli (ADM), Italy’s regulatory body for online gambling, to ensure compliance with local laws and regulations. Soft2Bet also plans to certify the platform in the Italian market.

Soft2Bet has also announced it will attend several upcoming industry events next, including G2E Las Vegas (October 9-12) and SiGMA Malta (November 13-17).

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