Allwyn, the operator of the UK National Lottery, has expanded its board with the appointment of Adrian Joseph as a new non-executive director. Joseph, who currently holds a similar position at Direct Line Group, brings experience in data analytics and artificial intelligence (AI) to his new role.
Previously serving as the chief data and AI officer at BT, Joseph led a team of 1,600 professionals. His appointment comes at a time in which Allwyn seeks to advance its growth objectives for the National Lottery, following the takeover of the licence from Camelot.
Justin King, Chair of Allwyn UK, said: “Adrian Joseph’s distinctive skillset and experience will help fulfil the company’s ambition to provide a player experience and games portfolio that is fit for the digital era, while at the same time creating a truly accessible, inclusive National Lottery.”
Joseph stated: “With an average of £30 million ($37.6 million) raised each week for people and projects across the UK, The National Lottery is truly a force for good. I look forward to working with Justin and the Board to bring this to life, while continually raising the bar on innovation, equality and diversity.”
Prior to his tenure at BT, Joseph accumulated over a decade of experience in senior data, analytics, and AI roles at leading companies such as Google and EY. He currently serves on the Technology Advisory Board of NatWest Group and was honored with an OBE in the 2019 New Year’s Honours List for his contributions to equality and diversity in business.
Meanwhile, Allwyn has been actively promoting the National Lottery through its “Best Gift Ever” campaign, encouraging individuals to purchase physical draw tickets or Scratchcards as presents. Additionally, the company has embarked on a new phase of its National Lottery permanent point of sale strategy, targeting select retailers.