Payment solutions company PayBrokers announced that its brand was displayed on the billboard of Nasdaq, one of the world’s largest stock exchanges, in New York.
The activation took place on May 14 and 15, when the company’s executives were in the U.S. city participating in events in the financial, technology, and investment segments, as well as in meetings with clients and partners.
The purpose of the meetings was to further the implementation of the company’s new globalization projects, including the opening of an office in the United States and another in Europe.
“These corporate events are focused on networking with major investors, decision-makers, entrepreneurs, and financial and technology executives. It is a great opportunity to expose Brazil’s potential to the rest of the world,” said Edson Lenzi, CEO of PayBrokers, in an official statement.
He added that it is “an initiative to make our brand known to the general public and is in line with the expansion strategy that the group has been following.”
The billboard where the PayBrokers brand was displayed is located in the famous Times Square and is seen by more than 41 million people a year, according to figures estimated by Nasdaq itself.
Its gigantic wall is 37 meters high and has 8,400 panels, totaling some 19 million LED lights on a massive curved screen.