US media conglomerate NBCUniversal has signed a multi-year partnership with PointsBet that will see the Australian bookmaker become the official sports betting partner of NBC Sports.
As part of the agreement, PointsBet will be provided with access to year-round, multi-platform media and marketing opportunities as it looks to grow its presence in the fast-growing US sports betting market.
Originally founded in Australia in 2015, PointsBet is now primarily focused on growing its US footprint. The sports betting operator first entered the US in early 2019. It currently operates in New Jersey, Indiana, and Iowa and has recently received a temporary operating permit in Illinois.
Under its newly penned agreement with NBC Sports, which took effect on August 27, PointsBet will be incorporated in partnership-exclusive multi-platform gameday integrations across NBC Sports’ eight Regional Networks. These deliver more than 2,200 live sports events and are the exclusive regional homes to NHL, MLB, and NBA franchises.
In addition, PointsBet has become the official partner of the NBC Sports Predictor app which is currently home to a host of free-to-play games for football, golf, Premier League soccer, and NASCAR. The partnership will allow for the integration of PointsBet’s content onto the app.
Exclusive PointsBet odds integrations will be incorporated into NBC Sports’ fantasy and sports betting platform Rotoworld, which provides fantasy and wagering tools as well as daily insights and analyses on NFL, college football, MLB, NBA, NHL, gold, Premier League soccer, and NASCAR.
PointsBet Gets Access to Massive Audience
PointsBet’s partnership with NBC Sports will also allow for exclusive multi-platform integrations with the sports network’s consumer golf brands Golfnow and Golfpass.
In addition, since the sports betting operator features full Spanish-language functionality, it will be able to reach Hispanic sports fans via NBC Sports’ Telemundo Deportes and Telemundo broadcast stations.
The Australian bookmaker will also be the exclusive provider of odds, props, and trends for NBCSN and Golf Channel, their digital properties, Peacock, NBCUniversal’s newly launched streaming service, and NBC Sports Podcasts.
Thanks to its collaboration with NBC Sports, PointsBet will gain access to a massive audience that includes 184 million viewers across NBC Sports’ linear assets and more than 60 million monthly active users of NBC Sports’ digital assets.
PointsBet Managing Director and Group CEO Sam Swanell said that these assets will act “as the cornerstone of our marketing strategy” and that combined with their in-house technology and gambling products as well as the bookmaker’s talented and experienced team, they will “deliver outstanding client acquisition and retention efficiency” as PointsBet looks to grow rapidly over the coming five years.
NBC Sports’ partnership with PointsBet is the latest big collaboration between a US media giant and a sports betting operator looking to grow its presence in the local market and reach a wider customer base.
Earlier this year, William Hill announced a media partnership with CBS Sports that made the British bookmaker the exclusive sportsbook and wagering data provider of CBS Sports Digital.
Late last year, casino operator MGM Resorts International announced a sports betting collaboration with Yahoo Sports. The casino giant operates the BetMGM betting and gaming app in a joint venture with GVC Holdings.
In May 2019, the former Stars Group, which recently merged with Flutter Entertainment, signed a long-term commercial agreement with FOX Sports that paved the way for the launch of the FOX Bet sports betting app.
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