Online casino games supplier and content aggregator iSoftBet has partnered with OlyBet, a leading online gambling operator in the Baltic region, in a deal that will significantly expand the former’s footprint across multiple regulated markets while also strengthening the latter’s iGaming offering.
As part of the agreement, OlyBet will gain access to a wide selection of iSoftBet’s proprietary online slot content and will make it available to its players in Estonia, Latvia, and Lithuania, among other markets that it operates in.
Games that the iGaming operator will soon add to its portfolio of offering include hit iSoftBet slots Aztec Gold Extra Gold Megaways, Mighty Stallion Hold & Win, and Gold Digger, among others.
Since its launch in February 2021, Aztec Gold Extra Gold Megaways has generated an average 25% more stakes across all iSoftBet licensees than the content maker and provider’s original record-breaking title. Equipped with Big Time Gaming’s Megaways mechanic, the game could offer up to 117,649 winways per spin.
News about iSoftBet’s partnership with OlyBet emerge shortly after the game supplier announced that it has taken content on its Game Aggregation Platform live with young online casino MegaRush. The deal provided the iGaming brand with access to more than 8,000 online casino games, including slots and table games, from some of the industry’s leading developers and providers.
Deal Marks Latest Milestone in Bumper Year
Aside from its proprietary content, iSoftBet will also provide its newest partner, OlyBet, with access to its suite of player engagement tools, headlined by iNgame, which was built to increase retention and boost player lifetime value through a collection of top-notch products such as real-time leaderboards, and has proven to serve that purpose.
Commenting on their newly announced deal, iSoftBet Chief Commercial Officer Federica Faggiano said that “OlyBet is recognized as one of the biggest brands in Europe with leading market share in several emerging territories such as Estonia, Latvia, and Lithuania.”
She went on that at iSoftBet, they are constantly striving to grow their regulated presence and that extending their reach in the above three key strategic jurisdictions and more will provide an even wider number of players with the opportunity to enjoy the provider’s “compelling content.”
The deal with OlyBet marks the latest milestone in a busy and highly successful year for the iGaming provider. The company recruited heavily throughout 2020, bolstering its C-level executives team, and received the Compliance Outstanding Achievement Award at the Vixio Gambling Compliance Awards.
The content maker and supplier currently boasts a suite of more than 150 in-house-built slots and table games, while its Game Aggregation Platform features more than 8,000 third-party titles to a number of global online gambling operators.
Its content is currently licensed in 19 markets, including the UK, Malta, and Romania, and is certified in a number of other territories, including Germany, Italy, and Spain.